Inclusivity - a Kinder, Gentler Approach

I’ve been wondering why, when it comes to mobile advertising, companies have resorted to an “anvil” approach – just slamming the consumer with their message. 

Really… Is that the way to build relationships with consumers? 

Recently, there was a story in USA Today (“Ad Campaigns for Your Tiny Cellphone Screen Get Bigger” by Paul Davidson, August 9, 2006) that made it clear that a new “land” grab is burgeoning—that land being the personal real estate of the mobile device screen.