Mobile Experience

Increasing Share of Experience Creates Loyalty

A common theme stemming from the fourth iO Mobile Experience Leadership Roundtable held at CTIA in Orlando was that insufficient investment is being made within the mobile ecosystem to understand the consumer and what they really want to do.  While this is tyupical of early stage markets, we should not forget that this same lack of customer understanding contributed not insignificantly to the dampening of the first generation e-businesses. 

Advertisers as Gift Givers

David Haskins, in his Computerworld blog, recently likened advertising on mobile phones to bulldozing a rain forest to put in a strip mall.  There is clearly a debate on the value of mobile advertising as evidenced by the comments to this blog.  There are a few key themes that always come to the surface -- relevancy to the individual, lack of intrusiveness or invasion and the imperative to always deliver value to the individual.  Our advisor, Bill Harvey, who is a veteran in measuring advertiser ROI in digital media describes an alternate approach to mobile advertising. 

Elizabeth Chaney