The mobile phone has moved far beyond being an instrument for just telephone calls... it has become a personal connection device that plays a central role in individuals' lives. The relationship divide between the individual and the screen in fact is increasingly blurring. And this burgeoning relationship is driving recent trends in mobile device design, moving from the smallest form factor to new feature-rich, internet-connected personal "expressions" that can deliver TV, and rich internet content. As highlighted in the recent Poetics of Mobile Media micro-narrative posting, it is this relationship that must be considered when designing content and content services relevant to an individual's on-the-run life.
