Video and Mobile -- A Multi-Faceted Relationship

I can think of many scenarios when an individual's mobile device and video are compelling together.  The industry seems obsessed with just one -- getting a large enough audience to watch a bite-sized video to attract advertiser participation. 

This is one scenario, but I find myself in agreement with one of the rallying cries coming from the recent NAPTHE Mobile panels (RCR Wireless News, 22 Jan 07 - Mobile content industry remains desperate for viewers) -- "We need to create a sense of urgency".  There is very little programming that is so urgent that I must see it on my mobile device.  There are just too many other ways to view that episode or game at a more appropriate time and place.  This is possibly what has driven the incredible explosion in SlingMedia sales of SlingBox.